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Wall Drug, a lesson in good marketing

We’d heard about Wall Drug and I read about it (cause that’s what I do) and I knew it wasn’t for us. Touristy, lots of people, shopping, cutesy stuff, just not us. We need to hike or climb something. Allen needs to conquer something. But it was a good lesson for the kids. They saw all the fun signs and thought it would be awesome. I told them they wouldn’t like it, but nothing teaches better than experience. So we stopped by and took a few pics and in the end, they couldn’t understand why something so lame had so many signs. Ah marketing. They learn about it when we shop and as we travel. I’m just hoping they get so good at understanding it that I can hire them to market for me!